CCR Blog

 Name: Jason Alexandrescu


Creative Critical Reflection

How does your product use or challenge conventions AND how does it represent social groups or issues? - Our product challenges conventions by its price point, Arizona Ice Teas are known for being the cheapest available ice tea while still being good quality. It represents social groups by  being placed at a low cost while still being good quality. This represents the good people in society.

2. How does your product engage with audiences AND how would it be distributed as a real media text? - It engages with audiences by having an option for a good quality ice tea while still being cheap and available to everyone. Its distributed as a media text throughout YouTube as ads or on tv as a commercial.

How did your production skills develop throughout this project? - My directing and video filming have improved critically as well as my editing.

4. How did you integrate technologies – software, hardware and online – in this project? - I used my iPhone 13 pro to record because of its amazing camera quality, I also used a tripod for steady shots and high angle shots with a longer reach. The editing software I used was on my iPhone and it is called CapCut. I learned my way around it and was able to make an interactive and eye pleasing commercial.


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