Storyboard Blog

 First Scene: In the first scene there is a wide angle shot capturing two of the four actors one of which laying in the pool on a float and the other laying down on a towel on the side of the pool. One actor (the one laying on the towel) says out loud in a digetic sound “Man it is scorching hot out…”

Second scene: In the second scene it is a top view of the actor laying down on the pool float with the sun shining on him.

Third scene: In the third scene there is a top view of a cooler filled with ice and Arizona Ice Teas, after opening it the actor laying on the towel reaches in to grab one.

Fourth scene: There is a pan shot of the actor on the towel tossing an Arizona to the actor laying on the pool float.

Fifth scene: Actor on the pool float makes a perfect catch showing the Arizona lettering letting the audience know it’s an Arizona ad and cracks the can open making a nice crisp digetic crack and takes a loud slurp and gulp and says “wow…”

Sixth scene: The camera will look directly up into the sunny sky and the word “Arizona” will be edited in and underneath will be our slogan that we made for the commercial, “refreshing and affordable” with tropical music playing in the background.