CCR: Still Happy

Name: Jason Alexandrescu


Creative Critical Reflection

1. How does your product use or challenge conventions AND how does it represent social groups or issues? - The  music video (product) challenges conventions by its representation of upbeat and good intentions. It represent social groups by bringing good vibes and energy to the individuals watching the music video. This can represent people who are feeling down and can always be brought back up from good intentions and energy.

2. How does your product engage with audiences AND how would it be distributed as a real media text? - It engages with the audience by giving off good vibes to the watchers while being totally free and available for everyone. Such video can help the viewers excrete dopamine which is a hormone in our brain that is usually the result of us being happy/feeling good. Its distributed as a media text through YouTube ads and ads on webpages.

3. How did your production skills develop throughout this project? - Throughout filming this music video my directing and editing have improved a lot. I was able to direct a lot better in comparison to last time as my directing skills improved; as to my editing skills. I am able to edit more complex pieces of film due to the amount of experience.

4. How did you integrate technologies – software, hardware and online – in this project? - I used my IPhone 13 pro camera for high quality shots, I also used my tripod for certain shots that required attentive steadiness, and lastly I used CapCut as my editing software. CapCut is a free editing software on mobile devices. What I really like about CapCut is that it is not very complex so it is fairly simple to learn how to edit on it. Which such I was able to make an interactive and eye pleasing music video.


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