AICE Media Studies

 Name: Jason Alexandrescu Creative Critical Reflection How does your product use or challenge conventions AND how does it represent social groups or issues? - Our product challenges conventions by its price point, Arizona Ice Teas are known for being the cheapest available ice tea while still being good quality. It represents social groups by  being placed at a low cost while still being good quality. This represents the good people in society. 2. How does your product engage with audiences AND how would it be distributed as a real media text? - It engages with audiences by having an option for a good quality ice tea while still being cheap and available to everyone. Its distributed as a media text throughout YouTube as ads or on tv as a commercial. How did your production skills develop throughout this project? - My directing and video filming have improved critically as well as my editing. 4. How did you integrate technologies – software, hardware and online – in this projec...

    Our commercial is on Arizona Ice Tea. We put a lot of time and effort into our commercial. Our team made sure that it looks the best to our ability. Days worth of filming and editing was put into our commercial to enhance the viewers visual pleasure. We truly hope you enjoy our commercial on Arizona Ice Tea. 

      The weekend after we recorded we all met up on Saturday. We met up together at Sam's house and projected his phone to the computer so we can all see what is going on at his phone. We pull up the editing software and start rendering in the video clips. Once the video clips render we begin to re watch them scenic order to make sure they are right. Once we get them into correct order we begin to trim the clips to our liking. After trimming we start to mess around with different saturations to give a more tropical vibe. We than add in all of the texts needed for the commercial. After which we add all the transitions such as black fades, white fades, and top down right fades. After adding the fades we connect the clips. Once everything is put into place we watch the whole thing over again. We fixed any mistakes or made improvements that we saw were available. After which we got our finished product. We than rendered the commercial and saved to Sam’s iPhone. Sam than sent...

 On Saturday my group and I got together to start filming our commercial. We all got together at Zeyn’s house. We were not able to use mine or Jhon’s house because we do not own pools. Sam’s house had a large amount of guests over so we were not able to use his pool for film production. When we got to Zeyn’s house we all got together with our storyboard and ran down it again. After which we decided what props we would need to have for the production of this commercial. Zeyn and I hopped onto my electric scooter and drove over to the nearby CVS Pharmacy. We grabbed things such as pool floats, Arizona Ice Teas, and ice cubes. We than brought it back to Zeyn’s house to setup the filming area. We blew up the floats and set up the cooler with ice and filled with Arizona Ice Teas. We than set up every prop in its correct location. After which I grabbed my tripod and selfie stick and began recording. I used the tripod to get steady angles and shots to ensure a professional outcome. I also...

     Our group was not able to meet up yesterday on our day off for Yom Kippur. Zeyn and John had work to get to, Zeyn's shift was also extended so there was no possible way for all of us to meet up. John had a regular shift but his shift was from 1 to 7 p.m. so by the time we would meet up it would be sundown which would not be filmable conditions. Conditions needed for our commercial needs to be sunny either partly cloudy or clear bright sky. We are not able to record at sundown because we need a bright lit up sky. Sam is Jewish so he was celebrating Yom Kippur so he was not able to meet up with us. Jason was available but if the other group teammates were not there was no way to film alone. We gathered all our supplies such as the Arizona ice teas, ice, cooler, sunglasses, swim trunks, tripods, and cameras. We are ready to record our commercial but cannot do so until we are all available to meet up. We will be recording at Zeyn’s house on Saturday. We chose his ho...

  My group is doing an Arizona Ice Tea commercial. The setting of the commercial will be a backyard and a pool. For a pool we will be wearing our swim trunks and sunglasses. The props used will need to be pool  appropriate so we will be using ice, a cooler, Arizona ice teas, pool floats, etc. The commercial will include one of us laying on a tanning bed with sunglasses on a shiny day. And another would be on a pool floaty enjoying the sun. than the one on the tanning bed will say "man its scorching hot out". Than the next clip will be someone grabbing inside the cooler full of Arizona ice teas and ice and throw it over to the person laying on the tanning bed. The catch will be aesthetically pleasing to the hum an eye and will fall into frame perfectly. There will be a crisp crack and a beautiful sip. And than his eyes will expand in an animation affect. He will than say "wow, this is truly refreshing". And there will be a zoom out and some tropical music with the sl...

 First Scene: In the first scene there is a wide angle shot capturing two of the four actors one of which laying in the pool on a float and the other laying down on a towel on the side of the pool. One actor (the one laying on the towel) says out loud in a digetic sound “Man it is scorching hot out…” Second scene: In the second scene it is a top view of the actor laying down on the pool float with the sun shining on him. Third scene: In the third scene there is a top view of a cooler filled with ice and Arizona Ice Teas, after opening it the actor laying on the towel reaches in to grab one. Fourth scene: There is a pan shot of the actor on the towel tossing an Arizona to the actor laying on the pool float. Fifth scene: Actor on the pool float makes a perfect catch showing the Arizona lettering letting the audience know it’s an Arizona ad and cracks the can open making a nice crisp digetic crack and takes a loud slurp and gulp and says “wow…” Sixth scene: The camera will look direct...